Part 1 | From $12K to Dinner with Sofia Richie, How Raquel Bouris Built WHO IS ELIJAH
Update: 2025-09-22
Description
At 23 years old, Raquel Bouris mixed her first fragrance in her lounge room with a $12,000 investment. Fast forward a few years and she is hand delivering WHO IS ELIJAH to Sofia Richie and ending up at dinner with her. It is the kind of moment that puts a cult brand on the map, but behind the cool girl endorsements is a story of grit, fearless marketing and trusting her gut.
Today, WHO IS ELIJAH is stocked in some of the world’s most prestigious stores. In this two-part conversation with Lorna Jane Clarkson, Raquel opens up about the guerrilla marketing stunts that changed everything, the lessons from her early years in business and the realities of scaling a global brand while navigating motherhood.
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